Iris Mega doo is part of the ComputerLand group, a company founded in 1993 by the brothers Miodrag and Ljubodrag Stakić. And when a vision starts with a strong and unbreakable family bond, stable success is the result, so ComputerLand has maintained first place for over 30 years as the most recognized and most popular importer and distributor of computer equipment, gaming equipment, smart devices, gadgets, home devices and a huge assortment diverse products.
The ComputerLand group consists of: Iris Mega doo, PC Centar and Colby doo, within which also operate retail chains: Mi Stores, ComputerLand, Klub Zmaj and Igabiba.
We have been growing day by day, successfully for 3 decades, and in our beginnings, in the early nineties, we clearly saw the picture that technology would surprise us with its achievements, make our lives easier, and we recognized the potential of using computer equipment daily, as well as the world of video games – today an exceptionally developed industry. Therefore, we are free to call ourselves visionaries, and by continuously following all trends, we enable our market and users to enjoy all the benefits of technological advancements that the world brings us.
Since gaming has become a serious and lucrative industry, we can proudly say that it is an honor for us to provide all enthusiasts of the latest esports with access to the highest quality and most up-to-date equipment!
We started as a small computer equipment store in Belgrade and a modest importer of video games and consoles. In our first year, we became distributors of DTK computers, which were then the most prevalent on the market and became available in our region as well. Just three years later, we became an authorized distributor for Creative Technology, a partnership we maintain to this day. In that same year, 1996, we were the first to introduce Logitech to our market.
Our beginnings were driven by a passion for something innovative, different, and not widely available or explored at that time. Yet, we had a clear vision that everyday life would become significantly simpler and that the reach and impact of the internet and computers would be inevitable.
Našu inspiraciju za razvojem nalazimo u umetnosti, videvši je samu u stvaranju proizvoda, karaktera, igricama..
In 1999, the ComputerLand group (Iris Mega, PC Centar, and Colby Inc) made their first million dollars in annual profit!
Twenty years later, that annual profit has increased thirtyfold!
Through dedicated work, care for our customers and partners, and a desire to keep our region up-to-date with the times, in 2024, the ComputerLand group has become the largest and most successful distributor for over 280 brands, serving 5,800 clients, with over 5,000 different products. This makes us an important part of the Gaming and IT industry.
Starting with just a few members, when gaming was still just a hobby and computer equipment was not readily available in our market, we have now grown to over 250 colleagues in the ComputerLand group!
With great pride, we highlight the fact that over 40% of our colleagues have completed a decade of work with us, 20% have shown their loyalty to us for over 2 decades, and 10% of the team members have made enormous contributions to the company for 3 decades, since the very beginning. With these statistics, we prove the phrase that we are indeed a big family.
We consider it a part of our success that we provide stability to our collective members in all challenging times.
When employees know they can rely on us as their employer, they actually provide us with the greatest support in our development! And we are open to all those who want to join us on these well-trodden paths of success, those who share ambition for growth and development with us, motivated to improve themselves, forge friendships, explore innovations, and join us on the continuous path of progress!
Wholesale accounts for 60% of our business, and for years, Gigatron, Tehnomanija, Tehnomedija, CT Shop, Games, Games Centar, as well as many other esteemed customers and partners with whom we share successes, passion for innovations, and products available to a vast number of consumers thanks to our collaboration.
In addition to establishing our two brands, Moye and Spawn, we are most proud of this achievement because creating our own brand from scratch and elevating it to the level our brands have reached is a real challenge. We found inspiration in leading global brands as well as in significant historical figures, such as Nikola Tesla.
We are representatives of many well-known brands, and most of them we have brought to our stores and introduced them to the domestic market: Razer, Redragon, PlayStation, EA (Electronic Arts Inc.), SEGA, Konami, Funko POP!, Xbox, Activision Blizzard, Xiaomi, Paladone, Square Enix, Namco Bandai, Epic Games, Smartmi, Tigernu, Robotime, Elegoo, and many others.
Currently, we have 8 retail stores, which you can find in shopping centers in Belgrade and Novi Sad. In addition to that, you can also find all the latest products on the websites of our online stores!
We are particularly proud of ComputerLand by Future The concept of the store, which is unique in our market, provides visitors with a special shopping experience, and you can visit it at Big Fashion Center. ComputerLand by Future is a concept designed for modern, urban individuals and their needs.
Our newest store in the Galerija is not just another retail space; it brings an innovative concept designed for a special group of customers – enthusiasts of hobby and gift assortments, as well as fans of the world of POP culture. This store places special emphasis on providing a unique range of products from the world of video games, popular series, and movies. This is not just a shopping place; it is a destination for a community that shares the same interests and passions.
Our vision was to be the first on our market to present the products of the latest technologies from world-renowned manufacturers, and thus contribute to the improvement of society and the spread of computer culture.
Our well-designed and planned marketing activities have contributed to building a recognizable style of products and manufacturers that we represent and present to customers in the best way. Investing in advertising and marketing has proven to be the best way to identify the needs of end users and to direct our business processes accordingly.
Our goal is to inform end consumers through a variety of marketing activities and provide them with modern products that meet their needs and desires.
Iris Mega is a company focused on the constant education of its partners and sub-distributors, presenting the latest technologies, products and solutions through educational trainings, seminars and presentations. By motivating and informing our partners about the latest products, we strive to create a network of people dedicated to the same goal - providing solutions and improving the living space of end consumers.
Over the past few years, Iris Mega has significantly expanded its product range and increased its presence in the retail sector as users upgraded their basic computer systems with modern equipment and devices designed for new applications and specific purposes such as gaming, multimedia or visual communication.
Iris Mega provides support and service for all distributed products during and after the warranty period.
As a socially responsible company, Iris Mega is committed to humanitarian work. Iris Mega supports humanitarian actions, but also independently visits homes for neglected children, inns and other humanitarian institutions.
More than once, Iris Mega has been a sponsor of humanitarian sports events, a participant in voluntary blood donation, a sponsor of equipping homes with Playstation consoles, televisions and other equipment.
In this way, we try to provide entertainment for children who are denied it.
